Turn your vision into an unforgettable brand identity that builds trust, command attention, and stand the test of time.

Let's get to work
About the studio

MADE BY HAND

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UNIQUELY YOURS

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MADE BY HAND ■ UNIQUELY YOURS ■

Previous

projects

Smiling woman in athletic wear playing tennis, looking down at the tennis ball, with a tennis racket in the foreground, outdoors against a blue sky.
A modern architectural building with a wooden structure, surrounded by trees and a park area, with a green overlay and the text 'Arden + Vale Architects' in the center.
The image shows the corner of a modern house with brick walls and large windows, viewed from below, with a cloudy sky in the background. The house features a sloped roof with snow on the edge, and a construction company logo labeled 'Oie Constructions' is superimposed in the center.
A man with glasses smiling while holding a brown and black dog with a playful expression outdoor with greenery in the background.

Hi, I'm Jake Tolcher — a brand identity designer with over eight years in graphic design. I work with one thing in mind: originality. Which is why two principles run through every project.

Uniquely yours.

I have no interest in making brands that fit an industry. I want to make the brand that fits you and the client you're trying to reach. Through proper research and strategy, we build something you'll love, your customers will covet, and that genuinely solves the problems your business is facing. Nothing generic, nothing rushed — just real consideration for what you actually need.

Made by hand.

Everything I make comes from my brain and is made by my hands. In a world where everything is starting to look the same, that's the biggest advantage you can have. It's what makes your brand uniquely yours.

Let's get started

01. CONSULT

Initial Discovery
30–60 minutes, in person or online.

This is a structured conversation to understand your business, your goals, and what your brand needs to do. For rebrands, this includes a quick audit of what already exists — current logo files, brand assets, domain ownership, social handles, and any existing trademark registrations — so we know what we're building on, not just building from scratch. We define scope, align on budget, and outline the path forward.

Outcome: Bespoke project proposal and statement of work.

The
C.O.S.I.M.O

Process

Let's get to work

02. OUTLINE

Strategy Workshop
2-3 hours, in person or online

A collaborative workshop to define your purpose, positioning, target audience, competitors, brand nouns, and voice — how the brand sounds, not just how it looks. Every creative decision from here is rooted in what we establish together in this phase.

Outcome: Full brand strategy ready to launch into a creative direction.

03. SHAPE

2 x Moodboards
Detailed moodboards to explore creative direction based off the strategy phase.

Two curated mood boards explore the aesthetic direction of your brand — colour, typography, imagery, and feel. We align on a clear creative direction before a single logo is drawn.

Outcome: 2 x moodboards and agreed creative direction.

04. IDENTITY

Brand Identity Design
Your logo, colour palette, typography, and brand patterns — designed as a cohesive system, not a collection of parts.

Deliverables include:

  • Brand concept.

  • Logo & variations.

  • Colour palette.

  • Typography pairings.

  • Image selection & treatment.

Outcome: A signed off brand identitiy, including logo, colours, fonts, etc.

05. MATERIALISE

Brand Guidelines
A document that explains every element of your brand how it shows up in the world.

We then apply these guidelines to the touchpoints that matter most by rolling out your new brand across business cards, letterheads, social media assets` and any other elements that are agreed within scope.

Outcome: A detailed brand guidelines about your new brand.

06. OWN IT

Handover
Everything is organised, exported, and delivered in a format you can actually use. You leave with a complete brand system and the knowledge to run with it.

Includes:

  • Brand Guidelines

  • All logo files exported,labelled & organised

  • All final assets exported, labelled & organised

Outcome: Project complete! Your new brand will be delivered via dropbox.

Let’s work

together.

Are you ready to make some cool shit? Fill out the form and I’ll aim to reply within 24-48 hours arrange a quick 30-60 minute chat to discuss your project.

Get started