One designer.
Two missions.
Uniquely yours.
I have no interest in making brands that fit an industry. I want to make the brand that fits you and the client you're trying to reach. Through proper research and strategy, we build something you'll love, your customers will covet, and that genuinely solves the problems your business is facing. Nothing generic, nothing rushed — just real consideration for what you actually need.
Made by hand.
Everything I make comes from my brain and is made by my hands. In a world where everything is starting to look the same, that's the biggest advantage you can have. It's what makes your brand uniquely yours.
Meet the Founder
Hi, I'm Jake Tolcher — a brand identity designer with over eight years in graphic design. I work with one thing in mind: originality. Which is why two principles run through every project — is the brand uniquely yours and made by our hands only.
Frequently Asked Questions
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That's exactly where most of my clients are when we first speak. You don't need to have it figured out — that's my job. We start with a focused discovery process where I get to understand your business, your work, and the clients you want to attract. From there, I take care of everything. You just need to show up, be honest about what you want, and trust the process.
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A logo on its own doesn't build a brand. What I create is a complete brand identity — a cohesive system of visual elements, language, and strategy that works together across every touchpoint. The result isn't just something that looks good; it's something that does a job. It positions you correctly, attracts the right clients, and reflects the quality of your work before you say a single word.
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That's one of the most common fears I hear — and it's a fair one. The difference usually comes down to strategy. A rebrand that's built around a clear picture of who you are, who you serve, and what you offer will move the needle. That's why my process goes well beyond aesthetics. If you're attracting the wrong clients, losing jobs to competitors who simply look more polished, or feeling embarrassed by your own brand — those are problems a well-executed identity can fix.
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That's what the first two steps of my process are for. Before a single thing gets designed, we go deep on your business — who you are, what you build, who your best clients are, and what makes your work worth talking about. I ask the right questions, I listen carefully, and I don't start until I actually understand your world. By the time we get to design, nothing is being made in a vacuum.
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Most brand identity projects are completed within 6-8 weeks from the start of our engagement. I'll give you a clear timeline before we begin so you know exactly what to expect. The process is structured and collaborative — you're involved at the right moments without it becoming a second job. No endless back-and-forth, no surprises.
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Every project is scoped to what your business actually needs — I don't offer generic packages because no two businesses are the same. Investment varies depending on the scope of work, but my clients are typically established business owners who are ready to invest properly in something built to last. If you're looking for the cheapest option, I'm probably not the right fit. If you're looking for the right one, let's talk.