Unlike your calves,
your brand can actually grow.
(In a public space and can’t watch the video? All the information is written below. 10 minute read)
One designer.
Two missions.
Uniquely yours
I have no interest in making brands that fit an industry. I want to make the brand that fits you and the client you're trying to reach. Through proper research and strategy, we build something you'll love, your customers will covet, and that genuinely solves the problems your business is facing. Nothing generic, nothing rushed — just real consideration for what you actually need.
Made by hand
Everything I make comes from my brain and is made by my hands. In a world where everything is starting to look the same, that's the biggest advantage you can have. It's what makes your brand uniquely yours.
Meet the Founder
Hi, I'm Jake Tolcher — a brand identity designer with over eight years in graphic design. I work with one thing in mind: originality and authenticity. Which is why two principles run through every project. — is the brand uniquely yours and made by our hands only.
How I work
My Approach
Strategy first, then the mark. Knowing who you're talking to and how they should feel makes every design decision easier to make and easier to defend.
My Aesthetic
Clean, lasting identities that work as hard on a phone screen as they do on a backdrop. Nothing added that doesn't earn its place.
My Magic
You leave with everything you need to run the brand yourself. If you never need to call me again, the project went well.
The Service
No two projects are the same (thats part of the Uniquely Yours promise), however every one includes the same two categories; Verbal Identity and Visual Identity, that make up your brand.
For a full breakdown of each service, download my offer guide.
THE COSI
METHOD
Connect. Consult.Context. Clarify.
A structured conversation about your business, your goals and what your brand needs to do. For rebrands, we audit what already exists. Then we define scope, align on budget and map the path forward.
Outcome: Project proposal & statement of work.
Orient. Objectvies. Organise. Outline.
A collaborative workshop to define your positioning, audience, voice and personality. Two curated moodboards then explore colour, typography and feel, so we agree on a clear direction before a pencil touches paper.
Outcome: A signed off verbal identity& creative direction.
Symbol. Style. Shape. Signature.
Your logo, colour palette, typography and brand patterns, designed as one cohesive system, not a collection of parts. Every decision traces back to the strategy, so your identity looks right and works hard.
Outcome: A signed-off visual identity.
Integrate. Implement. Introduce. Ignite.
Guidelines that show how every element is used, applied to the touchpoints agreed in the scope. Everything is exported, labelled and handed over, so you leave with a complete brand and the confidence to run with it.
Outcome: Your new brand,ready to use.
Let’s work together.
Are you ready to make some cool shit? Fill out the form and I’ll aim to reply within 24-48 hours arrange a quick 30 minute chat to discuss your project.