This project involved developing a complete creative suite for a large Australia Day promotion, covering both print and digital assets for Cowboys Leagues Club. The goal was to create a fun, summery visual theme that captured the spirit of the event while clearly communicating key promotional details, giveaways, and entertainment.

The campaign identity centred on bright, beach-inspired illustrations — umbrellas, floaties, drinks, and poolside motifs — paired with bold, friendly typography for maximum readability across varied formats. Consistency was essential, with each asset adapting the core visual language while remaining clear and easy to scan.

Deliverables included posters, in-venue signage, social media tiles, digital banners, and widescreen screens throughout the club. Each piece was designed to stand out in a busy hospitality environment and ensure customers instantly recognised the promotion and its major drawcard: a $5,000 cash giveaway.

The result is a cohesive, lively campaign that feels seasonal, engaging, and perfectly suited to a high-traffic venue.