Bougie Bones needed a brand identity that captured the spirit of an organic, Australian-owned pet food supplier with a focus on fun, freshness, and all-natural ingredients. The goal was to build a look that felt joyful and pet-friendly while still maintaining clarity and trust for conscious pet owners.

The logo is built from chunky, characterful lettering with subtle bone-shaped counters and playful dot elements — creating a friendly, energetic mark that works across digital, print, and packaging. A bright, modern colour palette was developed to give the brand a distinctive presence on shelves and online, supported by a custom illustrated pattern featuring paws, bones, and dog characters.

The identity extends across stickers, packaging concepts, and a clean, approachable website design. Each application reinforces the brand’s promise: premium, human-grade, naturally sourced food made with love for healthy, happy pets.